I'm pretty sure he is affiliated with Nike? If so I'm not sure why they have not latched onto him and started heavy promotions. Similar to Bo knows ads back in the day. The kid is a marketing machine. Will we see him have his own apparel and sneaker along with commercials???
Regardless if you are a fan of the Giants the kid is so special that as an average fan you just appreciate his ability similar to a Jordan and Bo. ESPN latched onto him and JJ last night to market the game. I see the same in the future for Nike.