Holy cr@p! What is the world coming to? They say they can't compete with internet porn and their subscribership has gone from over 5 million to 800 thousand with the prevalence of the internet.
Yes the Internet killed their business model. This just in - the Internet has also killed the magazine industry... oh and by the way - you dont have differentiated content to deliver on top of it.
Clearly the screws a little loose in the Hefner household.
...this is a move that makes sense for their business. Playboy can't compete with real pornography, but they still have value as a men's lifestyle brand. If they invest in editorial quality and double-down on their web and TV properties (not to mention licensing), they could still have a pretty healthy business moving forward. Competitors like GQ, Esquire and Men's Journal can't be happy about this development.
They already have tbe brand recognition. Keep that going, make your image sexy instead of nudity. There's 51% of the world out there that they've barely touched in their target audience.
There's a lot of magazines out there that already do 'sexy'.
... they'd have gone out of business years ago. It's the brand that has value and they're trying to make it more generally available.
That's fine but i fail to see what they're doing to build the brand value. Seems like they're just slowly impairing it. Better to sell now and monetize that brand value if this is honestly the best (they) can come up with.
Yes the Internet killed their business model. This just in - the Internet has also killed the magazine industry... oh and by the way - you dont have differentiated content to deliver on top of it.
Clearly the screws a little loose in the Hefner household.
So does gidiefor. Must have forgotten this was posted this morning.
"I never thought this would happen to me, but..."
That's fine but i fail to see what they're doing to build the brand value. Seems like they're just slowly impairing it. Better to sell now and monetize that brand value if this is honestly the best (they) can come up with.
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So does gidiefor. Must have forgotten this was posted this morning.
I didn't see it lukes -- ha -- but I still don't throw up after a run
I worried that you blocked me in the ecstasy of BBI exclusion.
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I perused the site before I posted and failed to interpret your headline properly
I worried that you blocked me in the ecstasy of BBI exclusion.
no way dawggie -- you're one of my homies!!
LOL