The college game is fantastic. The NCAA should be set on fire. I just dont think Im smart enough to show how the first would be so great without the second.
you can't beat the business models of the NCAA and Olympics
Because every game counts even in their playoff system. Losing one game can effect your entire season. Also how everyone else plays effects you as well. Not to mention the vastly different styles of play that exist at that level. Add in the passion of the fans, it makes it real special.
RE: If they would allow beer to be sold during the games
They have started doing so in a ton of different stadiums.