NFT: PepsiCo pledges to slash beverage calorie counts by 2025

Who the hell even drinks soda anymore?

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In comment 13178237 Bold Ruler said:

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Who the hell even drinks soda anymore?

Millions and Millions of people drink soda.

For all the market share loss they have suffered, Pepsi and Coca-Cola are still 2 of the most popular beverages in the market (just go look at the shelf space they occupy in the grocery store).

In comment 13178243 GiantFilthy said:

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Listen buster, this is America. We like our footballs oval, our beers cold and our population morbidly obese!

Diet or otherwise.

I shudder at what chemical they'all have to invent to achieve this.

and they'll hemorrhage their market share to someone who doesn't. That'll show them!

I'll just take a soda that uses less, regular sugar (no corn syrup) and no artificial sweeteners.

soda consumption, knowing they can have more with no significance net increase in calories.

The evidence certainly doesn't suggest that caloric labeling uniformly reduces consumption.

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what is this carbon emissions? Why does it take that long?

In comment 13178306 kicker said:

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soda consumption, knowing they can have more with no significance net increase in calories. The evidence certainly doesn't suggest that caloric labeling uniformly reduces consumption.

You don't think there is an entrenched audience? I might have a couple sodas a month, but I want a Coke or one of the handful of offshoots (Cherry, Vanilla - kiss my ass, I like it). If Coke suddenly had half the calories, I wouldn't want it (the same way I don't want Diet or Zero), I'd just have coffee or water. It's the reason that Coke and Pepsi sell while store-brand cola languishes at half the price, no?

like the flavor of diet sodas, but really don't like the calories provided in the regular beverages. The "Zero" sodas have failed to take off because of this difference in taste.

If you break down soda consumption by age demographic, full calorie sodas are languishing among the newer generations; they like the test, don't like the calories. This is an attempt to counter that trend.

The goal is to have this taste almost identical to the full calorie sodas. Some studies have suggested that consumers are willing to accept slight changes in flavor for fewer calories. They are following, a little bit, the beer market.

A lot more water with fresh lemon squeezed into it and cutting down on soda.

In comment 13178364 kicker said:

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The goal is to have this taste almost identical to the full calorie sodas. Some studies have suggested that consumers are willing to accept slight changes in flavor for fewer calories. They are following, a little bit, the beer market.

That's fair, I just wonder how slight these flavor changes will be. I'm not sure I see beer as an appropriate analogy just because even before the microbrew trend the choices were considerably broader than Coke, Pepsi and the field.

toying with lower calorie beers that they are brewing (or trying to lower the calorie counts of some of their favorites), in response to some responses from consumers.

That's the trend I'm talking about; the desire for slightly lower calories, but no change in flavor.

In comment 13178364 kicker said:

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The goal is to have this taste almost identical to the full calorie sodas. Some studies have suggested that consumers are willing to accept slight changes in flavor for fewer calories. They are following, a little bit, the beer market.

I haven't looked up the #s, but isn't the beer market going the opposite direction? At least anecdotally, people seem to be flocking towards craft beers which are almost universally higher in alcohol and calorie content than the old Bud/Miller crap products.

just saw your follow-up. You're talking about lower cal versions of the craft beers.

In comment 13178392 giants#1 said:

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In comment 13178364 kicker said: Quote: The goal is to have this taste almost identical to the full calorie sodas. Some studies have suggested that consumers are willing to accept slight changes in flavor for fewer calories. They are following, a little bit, the beer market. I haven't looked up the #s, but isn't the beer market going the opposite direction? At least anecdotally, people seem to be flocking towards craft beers which are almost universally higher in alcohol and calorie content than the old Bud/Miller crap products.

Craft beers are higher in calories, but some of the wish lists are now "lower calorie" equivalents. A longer-term trend that the drink market has to contend with.

In comment 13178397 giants#1 said:

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just saw your follow-up. You're talking about lower cal versions of the craft beers.

Yeah; very poorly worded on my part.

That would get it down to 1500.

Imagine how few calories could be in it if all the ingredients were chemicals! Oh wait...hmmm

Those chemicals are some nasty shit.



Hasn't Coke come out with 'Coke Green' to get the non-GMO, whole foods, anti 'chemical' market? I guess it is just cane sugar instead of HFCS.

it's fine. It's just one of those things that people WANT to believe is bad for you so people have come up with all these pseudo-scientific rationales for why it is bad. The sweeteners do no cause cancer. It does not fool the body into making you fat (calories not burned make you fat, BTW).

In comment 13178685 Deej said:

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it's fine.

Because people repeat any nonsense they read on the internet.

I'll be dead from high blood sugar by then...hurry up, Pepsi!

In comment 13178700 SHO'NUFF said:

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I'll be dead from high blood sugar by then...hurry up, Pepsi!

No rush...

In comment 13178756 Sarcastic Sam said:

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In comment 13178700 SHO'NUFF said: Quote: I'll be dead from high blood sugar by then...hurry up, Pepsi! No rush...

Nothing will ever beat Hershey's 2012 announcement to stop buying cocoa produced by child slave labor... by 2020.

In comment 13178685 Deej said:

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it's fine. It's just one of those things that people WANT to believe is bad for you so people have come up with all these pseudo-scientific rationales for why it is bad. The sweeteners do no cause cancer. It does not fool the body into making you fat (calories not burned make you fat, BTW).

I dislike the taste of Diet Soda, but aside from that some of the sweeteners do have demonstrable negative consequences for segments of the population. For instance, those with rheumatological or neurological disorders often suffer from ingestion, often without even knowing the source.

IT takes 9 years to cut calories? I understand not wanting to make a dramatic change overnight. But, you mean to tell me that within a year or so they can't come up with a decent formula and test it out on focus groups?

In comment 13178864 Matt M. said:

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IT takes 9 years to cut calories? I understand not wanting to make a dramatic change overnight. But, you mean to tell me that within a year or so they can't come up with a decent formula and test it out on focus groups?

They've been making diet sodas for decades that the majority of the population finds distasteful. Coke had a reduced calorie version about 10-15 years ago that failed. If it was simple, one of the many beverage companies would have done it already.

has done its job. And people pointed the finger at them saying they were nuts for getting involved.

North America Beverages for Pepsi earns about $2.8 billion annually in operating profit (to say nothing of the global beverage business). Not all of that is sparkling (Gatorade, Tropicana, other non-carbs), admittedly but brand Pepsi is the cornerstone of the company.

But let's hurry up and reformulate one of the most iconic brands in the world...because 9 years seems like a long-time.

Im tired of my drink obstructing my view.