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NFT: Any New Car Salesmen Amongst Us?

GruningsOnTheHill : 11/21/2017 8:33 am
Greetings NYG Brethren:

After having sworn for my entire adult life that I would never get roped into buying a new car, I have purchased two inside of a month. I got tired of repairs and "buying other peoples' problems," as an ex-girlfriend's dad always said, and I finally broke down: a new one for the wife and a new one for me.

It's a strange process, and from my perspective a soul-sucking one that I would prefer not to go through again any time soon. Even with all the internet info available while doing my due diligence, I was unable to determine what the dealer actually pays for their vehicles. My interest here was not necessarily to try and beat them out of 100% of their profit, but to set a sort of barometer where I felt like I would be getting fair depreciation value on a lot-clearing, year-end model.

There is a "truecar" website that, apart from inundating me with offers and prices and updates from local dealers, reveals what others in the area paid for the same vehicle. This site can't possibly be on my side...can it? Who reports these selling prices to the website? I would be shocked if the "participating dealers" don't set the prices in order to reassure prospective buyers that they are getting a better deal than their neighbors.

At any rate, a particularly savvy co-worker claims that if you can get a car out-the-door for 10% under the MSRP, you are generally doing well. I know there's the axiom that you've gotten a good deal so long as you *think* you've gotten a good deal, but can anyone in the industry confirm that OTD-at-10%-under-MSRP indicates a better-than-average deal on a new car?

Thanks.
I dont know the answers to your questions....  
BronxBombers : 11/21/2017 8:43 am : link
but, i bought 2 used cars in the past couple years, and i feel like if you are happy at the end of the day with your purchase, nothing else matters...

once i felt like i couldn't get the vehicles at any lower price, i asked for "roof racks" and "weathertec floor mats."

so i felt like i got a good deal on price and added on some stuff i would have purchased anyway.
Not a car salesman, but I agree the process sucks  
Jim in Forest Hills : 11/21/2017 8:47 am : link
IMO, I despise the finance managers, who are really just hard ass sales people trying to finagle every dollar from you and playing nonsense games.

I just bought a new car, salesman was a patsy, caved easily, but the finance manager forced a 1 hour conversation on me on my price and trade in. All I said was, "let me know if you can do it, if not that;s fine, I'll head down to the next dealer." Yes, I got the price I had researched.

As far as 10% that is a great deal on some cars that move well (try getting that for a Honda Pilot) and not such a good deal for struggling vehicles (I think GMC adverts 20% off in some campaigns).

I use Edmunds.coms leasing and purchasing forums as a research tool. They show you the MF and residual values and customers reveal purchase prices there so you can gauge what is fair for the car you are looking for.

What cars did you get?
True car is a baseline  
Shecky : 11/21/2017 8:55 am : link
They themselves admit they will not find you a steal, or the lowest price. Their research shows customers are exactly li,e you - they just want to be reassured they are getting a good, fair deal and not being ripped off. No one wants to buy a car and find out their neighbor bought the same car for $2k less.

It can definitely be a brutal experience. F&I guys are always the most brutal. Remember, you can never win the game - it’s their game. You play a couple of times in your life, up to what, ten times? They do that each and every single day.

Congrats on the new cars, enjoy them.
It all depends on the car and the demand  
ZogZerg : 11/21/2017 8:59 am : link
at the time. For example, when Honda first put out its new truck and Civic SI you had to pay over Retail in order to buy one.
Totally depends  
mattlawson : 11/21/2017 9:06 am : link
At the end of the month or at the end of the season to hit their numbers they are willing to do a lot To move those cars. If it were a Honda or a Toyota I don’t know that I would go with the extended warranty when you sit down with the financial manager though. When we bought our pilot they couldn’t give them away in the gas prices were so high, but you could not negotiate with the civic that we bought 10 years ago or even five years ago, they were like that’s too bad someone will be at by any minute to pick one up at full Price. And they were.

We got our pilot 1000 below bluebook value for the prior year due to the gas prices, end of season. But it kind of spoiled me because now when I look at cars I can’t believe how expensive they are. When did everything start over 40k?
It does depend on which car you want  
Howyadoin : 11/21/2017 9:09 am : link
Some vehicles have incentives and rebates and some don't have any at all. After you have decided on a vehicle, go on Edmunds.com and see what the invoice is and what incentives and rebates are available for that vehicle. This should be a good guide for you, good luck
As said above, waiting until the end of month or end of year is ideal  
aimrocky : 11/21/2017 9:14 am : link
I bought our Rav4 on Dec. 30th and signed the paperwork January 1st. Ended up getting $1500k extra on my trade in and had them provide a color that wasn't on their lot.

I believe KBB is the considered the best site to use, but I haven't had to buy a new car in 5 years. I remember going into Honda with my baseline price for the Accord, and the salesman's initial offer was $500 under it. I was shocked. Told him I needed to think about it, came back 2 days later and this guy was off. A different sales woman re-quoted it for me at $2k above what the prior guy offered. I told her about the previous offer, then had to go through the 3 hours of waiting while they "talk to their Manager" and finally agreed. I closed with the initial salesman, then found out a month later the guy was canned, so I think I got a once in a lifetime deal because the guy was a patsy.
I use the employee discount from my employer  
Tom from LI : 11/21/2017 9:27 am : link
They buy a lot of fleet vehicles.

Since I buy Fords, I get what is called X-Plan Pricing. It is a set price with no negotiating. I am very happy with the prices I pay for these cars and I love the no haggle process. My dealer makes it very simple. I have actually had them give me a better price than the xplan on a left over so my car buying experience has always been good with Ford. I have bought from Chevy and Hyundai in the recent past and those 2 purchases were soul sucking to say the least.

The minute they start with what do you want your monthly payment to be, you know you are in for a battle. I would say the monthly payment is secondary to the price I would be paying for the car.

I have to admit, I have been spoiled with my sales person and the x-plan pricing.
I have only ever bought new cars  
pjcas18 : 11/21/2017 9:33 am : link
except for 19 years ago when my wife's Honda civic was totaled and we had to get a replacement with the insurance money so she got a couple year old Nissan Altima. I'll never do it again, to me it's like buying someone else's couch or mattress.

all those farts and sweat of someone else ingrained in the fabric of something you spend a lot of time in just nauseates me.

anyway, the most useful internet tool I found is the internet forums where people share what they paid for the vehicle and the options, etc. they got. some of it has to be taken with a grain of salt since you don't know who is bullshitting or not (like here) but I do use that as a gauge and edmunds and true car all are data points.

You should go into a dealership knowing what you feel is the fair price for the vehicle.

other factors do play in like incentives, promotions, trade in, that you can negotiate, but that's all outside of the price of the vehicle (when I buy one that is).

And you need to be careful of the tricky finance guys. they'll talk to you about monthly payment and extended warrantys and scotch guarding or whatever it's called for that vehicle (resist-all on the Toyota) and life time tire protection and most of that is a money-making sham.
The salesperson really makes all the difference  
Mike in NY : 11/21/2017 9:40 am : link
Even when I am not going to purchase but going to browse there have been some that I have come across that would make me feel comfortable going back at some point in the future. I had one who, even though he knew the family member I was with was not looking to purchase, devoted a lot of attention to helping out (we had gone at a time when dealer wouldn't be busy) and even mentioned an additional rebate that the company was offering because of the specific vehicle my family member owned that they were not making public. Family member ended up purchasing at a different dealer, but got an extra $1500 off because of what the first salesperson had told us.
I like buying new because  
Metnut : 11/21/2017 9:46 am : link
I'm left with an asset (albeit depreciated) that is still worth something while with a lease I'd always have a monthly payment and nothing to show for it after the lease ends.

When buying new, I took a look at Truecar to get a basic idea of what the car I wanted cost. I then emailed 6 dealers in my area telling them I was wanted to buy this upcoming Saturday and to please send me there best final offer and I'd go with the best one. 4 of them responded to me (2 tried to call me) and 2 offers came out close. I went with the one that was about $200 more overall on the car because they threw in 3 years of oil changes and service.

I think the emailing is a better route because going into the dealership to talk price can be stressful.

Also, listen to the other posters about the finance guy. I had the car purchased and thought I was good to go and then had to sit in a room with this guy. Tried to sell all sorts of shit like gap insurance, key insurance, odd warranties, just tons of extras. Just say no to all it and don't him get you into a position where you feel like you owe him an explanation as to why you're not buying his crappy products.
that 10% off figure  
gidiefor : Mod : 11/21/2017 9:53 am : link
does not work when the dealer has marked up the price of the car with "dealer extras." Many of them do that because they know that 10% off will satisfy.

It pays to do research on base car packages and what they cost -- standard MSRP is a 12% markup of invoiced dealer cost (not including holdbacks - which dealers get from the manufacturer)

As someone said above -- be prepared to walk once you know what your baseline is -- the boss won't let you walk if they are making any kind of profit on the deal -- salesmen and finance people who let customers walk - do not last long at the dealership. They don't do as well becasue they are all paid a percentage of profit as commission - but the dealership does give a per car base commission and bonuses when you hit a certain # of cars in a month -- that's why going at the end of the month is the best time to go.

Yep ... Mercedes  
AnnapolisMike : 11/21/2017 9:59 am : link
European and Asian manufacturers general are marked up 6-10% with additional manufacturer programs that might amount to an additional $500-2000 additional off. Domestics are a different story with more money being available in the form of rebates and dealer cash. Car dealers are generally going to blow out the bread and butter cars. With Mercedes...the C, E, GLE, GLC will normally be discounted more strongly. We can hold more profit on lower volume models like SL's, GLS's and cars in the AMG lineup.

People think walking in with cash or financing from your local bank will get them a better deal. Truth is that dealers make money on financing and leasing and are more likely to cut a thin deal if there is some revenue coming in elsewhere. Time of the month is irrelevant as well. We have the same programs available all month long. A car deal on the 10th is just important as one on the 30th. And your experience will be better because there are fewer people in the showroom.
I used TrueCar a couple of years ago  
Jeever : 11/21/2017 10:48 am : link
I used their website to option out a Ford Focus Titanium. It came back with a price of $21,200.00 and listed several local dealers who would honor the price. I went to the nearest one and presented the offer. They told me to go pick a car on the lot. The only Titanium had a sunroof and nav system that I didn't figure into the offer. The sticker price was $27.300.00. The dealer decided to honor the offer and sell me the car for $21,200.00 and after the paperwork I drove out of there in less than 2 1/2 hours. No fuss no muss.
Hi  
GruningsOnTheHill : 11/21/2017 10:56 am : link
and thanks for all of your insightful comments. Even though I think I did well, I probably should have asked here first.

Car #1 was a Lincoln MKC; their small crossover vehicle. In my younger years I had a suicide-door convertible and I am partial to the marque. Fortunately Lincoln offers 0% interest over 60 months, so I sidestepped the finance guy on that one.

An interesting story from the Lincoln: I found that my local dealer actually had the best price, and the 4th time we stopped in there to finalize the deal, we selected the particular car we wanted, and told him that if he included the optional $100 cargo mat that the car didn't come equipped with, we would shake on the deal (he agreed, though he went on about how they are making nothing on the sale). I put the deposit on my visa and when the salesman called me the next day regarding the loan application, I reminded him about the cargo mat.

"Oh, that. Well what we are going to do is when these cars start coming off lease next month, we will give you the mat out of the first that has one in it. Because we have given you such a good deal, we..."

Me: "You mean you're going to give me a used mat? With dog hairs on it? Let me speak with the sales manager."

Sales manager: "We told you we would give you a mat, but we never said it would be a NEW mat."

I then sent an email to all the dealers I had been I contact with up to that point; I told them that I had a deal on the table, but I would buy from anyone who could beat the price I had in place. A response came back shortly from another dealer saying that yes; he would beat the price by $500 on an identical car with a brand new mat. I then went back to the local sales manager and told him that as he had reneged on the $100 mat, I found a better deal elsewhere and I'd like my deposit back.

Long story not quite so long, within a matter of hours the local sales manager changed from, "You expect me to pay out of my pocket for your mat? We are making nothing on this rock-bottom deal; there is no meat on the bone here," to, "I just spoke with the owner, and he would like to know if we can knock another $1,000 off the deal and include a new mat for you?"

That to me sums up the industry.

Car #2 was a Fiat 500x, European-looking orange color, base model with a stick shift. My holdup here was that the touchscreen serves little more purpose than a fancy radio display and backup camera screen, while the 2018 will have an expanded touchscreen with navigation, Apple CarPlay, etc. That one came from out of state, and my local dealer thinks I'm lying about the price ("I know what cost is, and with transport to your door to boot, the numbers don't add up"). I did find one selling for even cheaper in another color/automatic transmission, however.

The finance dept here tried jerking me. My three credit scores are in the 800s, yet they were offering me an 8.6% interest rate on the $8k I wanted to finance...while limiting me on that amount I could put down. Um, no thanks. He tried telling me not to worry--that I could refinance as soon as I got the car--but I'm sure he just wanted to get his finance commission. My bank gave me 2.9% for the small loan that I will pay off in a few months anyhow.

I have seen the truecar & KBB sites, and I just don't put much stock into what they speculate to be dealer invoice pricing. It seems that without much haggling a dealer will offer what is purported on line to be the approximate invoice price--usually on their opening proposal--so if this were true then everybody would be buying at "dealer cost;" car dealerships wouldn't be in business.
Try and shop at dealers  
steve in ky : 11/21/2017 11:02 am : link
that are grouped closely with many other auto dealers. IMO when they are faced with a lot of daily competition you get better service than from a dealer more isolated.
I have heard many  
RinR : 11/21/2017 11:56 am : link
reasons for buying a new car but this has never been one of them:
Quote:
all those farts and sweat of someone else ingrained in the fabric of something you spend a lot of time in just nauseates me


Do you stay in hotels?

re financing, one thing I never do is have the dealer include any fees, tags/plates, etc in the financing. Just the loan balance I need to buy the car. No reason to be financing sales tax, fees, etc over the life of the loan and be paying interest on those charges.
RE: I have heard many  
pjcas18 : 11/21/2017 12:21 pm : link
In comment 13700252 RinR said:
Quote:
reasons for buying a new car but this has never been one of them:


Quote:


all those farts and sweat of someone else ingrained in the fabric of something you spend a lot of time in just nauseates me



Do you stay in hotels?

re financing, one thing I never do is have the dealer include any fees, tags/plates, etc in the financing. Just the loan balance I need to buy the car. No reason to be financing sales tax, fees, etc over the life of the loan and be paying interest on those charges.


Yes all the time, and I hate it.

I travel for work and have no choice, buying a used car I have a choice.

and hotel bed comforters are the worst, sometimes I feel like buying one of those CSI kits to see what fluids are on there, but then I'm glad I don't have one.

I take the comforters off and handle them as little as possible, and pray the sheets were cleaned.

I'm not a germophobe or neat freak, but people (most) are disgusting and I like to avoid their filth.
pjcas  
RinR : 11/21/2017 12:29 pm : link
You should listen to Jim Gaffigan's bit on staying at a hotel. Hilarious....
RE: pjcas  
mdc1 : 11/22/2017 6:02 pm : link
In comment 13700323 RinR said:
Quote:
You should listen to Jim Gaffigan's bit on staying at a hotel. Hilarious....


Need to listen to that as I am afraid he will replay the many quirky things that have happened to many business travels.
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