Just got an email:
Digital Ticketing:
This year, Giants season tickets are fully digital and accessible on your mobile device from the Giants team app or through the Giants’ Account Manager.
You will still receive commemorative tickets in the mail that can be used to enter the stadium. Typically tickets are mailed in mid-late July.
You will no longer be able to print your Giants tickets for access into MetLife Stadium on gameday. Simply access your tickets from your smartphone and present at the gate.
In the coming weeks, you will receive additional information via email in regard to digital ticketing and step-by-step instructions on how to access, upload and manage your digital tickets.
1. Anyone without a smartphone must procure hard tickets to go to a game. I realize that's a minority of people, but they shouldn't be penalized.
2. Good luck selling any extra tickets you have in the parking lot, unless you have the hard tickets.
3. It makes it generally more annoying to send your tickets to friends or sell them online. You have to go through their proprietary app or some other BS instead of just owning the PDF that you can send wherever whenever.
This is a real annoyance for me. I've been going to fewer yankee games specifically because of this. Some of the people I would generally go with are, shall we say, tech impaired, and they don't want to be bothered installing an app just for the privilege of being able to get into the stadium. If we're not arriving together, it becomes more trouble than it's worth, and we just skip it.
I get the concern over counterfeiting, but, at least in my experience, it's this is just an unneeded hurdle. But it makes it harder to buy on the secondary market, so the teams like it. (Not really relevant for the Giants, but definitely valuable for the Yankees).
Quote:
3. It makes it generally more annoying to send your tickets to friends or sell them online. You have to go through their proprietary app or some other BS instead of just owning the PDF that you can send wherever whenever.
This is a real annoyance for me. I've been going to fewer yankee games specifically because of this. Some of the people I would generally go with are, shall we say, tech impaired, and they don't want to be bothered installing an app just for the privilege of being able to get into the stadium. If we're not arriving together, it becomes more trouble than it's worth, and we just skip it.
I get the concern over counterfeiting, but, at least in my experience, it's this is just an unneeded hurdle. But it makes it harder to buy on the secondary market, so the teams like it. (Not really relevant for the Giants, but definitely valuable for the Yankees).
It's not just about the counterfeit element, it's also a marketing tool. When you forward mobile tickets, they get the recipient's email address as well.
To some degree, they'll use that to try to sell the end user tickets in the future, but even without that (like in the Giants' situation), they gain additional info about their actual customer that they can use for sponsorship pitches, etc.
In the suit, lawyers for ASC said “The Yankees detest the free market” and reneged on the purchase “in order for the Yankees to hoard the tickets for themselves and charge artificially inflated prices to the detriment of (ASC) and the public at large.”
Levine & Trost - ( New Window )
NFL Licensed Ticketing Platforms:
Starting this year, StubHub and SeatGeek are authorized partners with Ticketmaster and the NFL. You will have the option to continue to post your tickets for resale to the NFL Ticket Exchange directly from your Giants Account. If you choose to sell tickets on either StubHub or SeatGeek (or other authorized partners that may be added through the year), you will be required to enter the barcode and those tickets will be verified.