is toughest I've ever seen. I just heard a radio commercial for a beverage. It was saying how the Detroit football team had a great season and if they could work out a few details it could find itself in the "Big Game" next season. Of course I understood it and everyone on BBI will as well but a non sports person would hear and say who and what?
My brother had a sports oriented travel business in Tampa several years ago similar but much smaller then Big Blue Travel. They were doing a bus trip for the Bucs against the Jaguars. They had written permission from both teams to use their names and logos for the ads. Within 48 hours of putting out the ads they received a cease and desist letter from the NFL and was also seeking restitution . They reached out to the NFL and explained they received permission from each team. The response was the teams don't own the trademarks the NFL does and they needed a contract from the NFL to advertise using the teams names and logos. So they had to amend their ads similar to the radio ad above.
Ironically one of my best friend's wife is an attorney for the NFL. I called her and explained the situation. She laughed and said yea the letter came from her office. They employ a news clipping service that monitors everything and anything having to do with the NFL. She was able to make the restitution go away and said for my brother to be careful when doing NFL trips.
The power the NFL has is amazing.
I agree with what your saying. I was just trying to point out some ad content is unrecognizable due to trademarks. I believe UPS even tried to trademark the color brown. Tiffany blue is color trademarked.
For those of you who aren’t into gaming, there was a battle between two game makers, EA Sports and 2K Sports. EA had made the Madden games going back to the late 80’s and was the only real player in the market for several years. This led to an evolving yet stagnant game by the early 2000’s with no real competitive pressure. Along comes 2K Sports who releases back to back games, the best version being NFL 2K5 which also included the ESPN broadcast personalities and logo that was so popular back then. 2K then really pushed the envelope by selling the game for $19.99 vs. Madden’s $49.99 price tag to try and grab market share. The 2K product had better graphics, way more realistic player movement, as well as a better broadcast.
The NFL then saw the money making potential here and got EA to pay hundreds of millions of dollars to purchase an exclusive license with them so they are the only company can make an NFL game. So now we are back to a stagnant product that frankly looks better graphically, but the player movement is still not as realistic as the 2K game from 19 years ago.
For those of you who aren’t into gaming, there was a battle between two game makers, EA Sports and 2K Sports. EA had made the Madden games going back to the late 80’s and was the only real player in the market for several years. This led to an evolving yet stagnant game by the early 2000’s with no real competitive pressure. Along comes 2K Sports who releases back to back games, the best version being NFL 2K5 which also included the ESPN broadcast personalities and logo that was so popular back then. 2K then really pushed the envelope by selling the game for $19.99 vs. Madden’s $49.99 price tag to try and grab market share. The 2K product had better graphics, way more realistic player movement, as well as a better broadcast.
The NFL then saw the money making potential here and got EA to pay hundreds of millions of dollars to purchase an exclusive license with them so they are the only company can make an NFL game. So now we are back to a stagnant product that frankly looks better graphically, but the player movement is still not as realistic as the 2K game from 19 years ago.
Funny story about Madden. When he was approached about using his name for the game they offered him a percentage of the profits. Being the shrewd business man he was he said no and wanted $100K upfront. I may have the exact number wrong but he sure showed them huh.