Once a company with vision, a great product, and market understanding
Their innovations were targeted on a market that was evolving. Once their main product couldn’t keep up, they made the fatal decision to stick with an aging product, rather than revamp it. Their belief was that they could simply improve the feature set of the failing product. This amounted to hope as a strategy.
As a result, every plan, every decision, created a negative feedback loop - wherein through the prism that the product was great, it just needs tweaking - the subsequent failures were blamed on the counter plans themselves - not the main failing product. This lead to corporate turmoil for those that recognized it and those that hadn’t. The turmoil itself stifled any product development progress. Talented people left or were forced out. Those consistent to the failing product mission remained. All while the competition was blowing past them.
If not, then pray we are in position to draft Trevor Lawrence in 2021 or 2022.