Archived Thread

Giants filed a trademark application for "GIANTS" logo

BigBlue2112 : 10/27/2021 12:00 pm

Are the Giants heading towards a logo/uniform change??

On October 22nd, the New York Giants filed a trademark application for GIANTS (logo below) for use in relation to football helmets, football schedules, and media guides.

Owner Name: New York Football Giants, Inc.

Owner Address:
1925 Giants Drive
East Rutherford, NEW JERSEY UNITED STATES 07073

Description of Mark: The mark consists of a stylized version of the word GIANTS.

Correspondent Name/Address:
BONNIE JARRETT
NATIONAL FOOTBALL LEAGUE
345 PARK AVENUE
NEW YORK, NEW YORK UNITED STATES 10154

For: Football helmets; football schedules, media guides, audio and visual recordings relating to football exhibitions, decorative magnets; pre-recorded dvds featuring the sport of football; downloadable software in the nature of mobile applications for displaying information relating to football exhibitions, downloadable computer game and video game software, downloadable multimedia file containing artwork, text, audio, video, games, and internet web links relating to football exhibitions; downloadable electronic publications, namely, magazines and newsletters, all in the field of football; cell phone covers; pre-recorded dvds featuring the sport of football, light switch covers, computer game software and disks, and mouse pads

US Patent and Trademark Office - ( New Window )

I’ve long felt they have been looking to do this

Sean : 10/27/2021 12:03 pm : link

Good news if true.

Could be wrong

ajr2456 : 10/27/2021 12:03 pm : link

But I think you have to renew your trademarks every 10 years.

I’d prefer they bring back the old uniforms. The color rush tops should be permanent

They can wear overalls...

BamaBlue : 10/27/2021 12:04 pm : link

just win baby.

Doesn't mean anything really

Ben in Tampa : 10/27/2021 12:19 pm : link

just keeping control of their intellectual property

Could mean nothing,

truebluelarry : 10/27/2021 12:35 pm : link

but then again it could mean something.
Possibly they've been inching toward this with the gradual move toward permanent use of white pants the past few years.
This year grey was officially removed as an official team color as well.

Keep control of the I.P.

Optimus-NY : 10/27/2021 12:37 pm : link

But...

These unis are the BEST!!!

Gotta bring them back full time!

RE: Keep control of the I.P.

Blue21 : 10/27/2021 12:45 pm : link

In comment 15431445 Optimus-NY said:

Quote:

But...

These unis are the BEST!!!

Gotta bring them back full time!

I always love those helmets!

sign me up

cjac : 10/27/2021 12:46 pm : link

for a light switch cover

Funny, I never liked the GIANTS helmet.

81_Great_Dane : 10/27/2021 1:10 pm : link

I don't like the V-necks, either.

I think the NY logo is perfect. But I don't want to ban that "GIANTS" logo — might be interesting to have the two logos on opposite sides of the helmet.

The Parcells uniforms will alway be my favorite

arniefez : 10/27/2021 1:12 pm : link

But the people wearing 64, 75, 58 and 53 and about twenty other numbers not in that picture are probably the reason why.

I liked it when they went back to the NY on the helmet......

GiantBlue : 10/27/2021 1:16 pm : link

But I miss those 80's/90's uniforms.

The Giants looked "BAD-ASS" when they ran out of the tunnel and it translated into their marauding defensive style.

Bring back those uniforms. I don't know why we don't.

I hope they always stay with the NY

steve in ky : 10/27/2021 1:20 pm : link

It's just such a classic look

It must be a renew

D HOS : 10/27/2021 1:50 pm : link

Surely they had that trademarked already.

Maybe They're Moving Again

Arkbach : 10/27/2021 1:50 pm : link

They went to the GIANTS logo when they moved to NJ so maybe something's in the works here. That stadium mortgage has got to be expensive so JM may be looking for a cheaper venue with perks from state and cities.

RE: Maybe They're Moving Again

Joe Beckwith : 10/27/2021 3:35 pm : link

In comment 15431563 Arkbach said:

Quote:

Except for about 9 of the last 40 years the team has been MEH since marrying up with the JETS on a stadium. The JETfluence rubbed off on the Giants.
I’m for a ‘divorce’ .

Good.

Dave in Hoboken : 10/27/2021 3:36 pm : link

The lower-case ny looks like shit.

RE: Good.

Optimus-NY : 10/27/2021 6:43 pm : link

In comment 15431728 Dave in Hoboken said:

Quote:

The lower-case ny looks like shit.

I agree

RE: Good.

OdellBeckhamJr : 10/27/2021 9:23 pm : link

In comment 15431728 Dave in Hoboken said:

Quote:

The lower-case ny looks like shit.

never cared for the ny logo, I love the GIANTS logo, but I remember thinking it was boring before they made the switch lol

RE: Could be wrong

Brick72 : 10/28/2021 5:08 am : link

In comment 15431390 ajr2456 said:

Quote:

But I think you have to renew your trademarks every 10 years.

I’d prefer they bring back the old uniforms. The color rush tops should be permanent

This is correct. You have to renew your trademarks every ten years. The Giants are just following requirements. Unless they submitted new designs it means nothing.

Prefer the ny logo

section125 : 10/28/2021 7:21 am : link

but also like the GIANTS logo too.

Keep the ny logo on the helmet.

Elisha10 : 10/28/2021 9:53 am : link

Put the GIANTS logo across the chest with the 80-99 uniforms and keep it that way. Stop messing with the uniform every 2-3 years!

Even since they changed to the NY logo

Greg from LI : 10/28/2021 12:06 pm : link

They've still marketed GIANTS logo merchandise. I would guess that this move is just to continue to do that.

Not gonna break my heart if they went back to the Parcells Era unis, though.

Those era uniforms and helmet are my favorite

moespree : 10/28/2021 4:44 pm : link

Not just for the nostalgia of the winning days either. I just like them the best.