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NFT: For subscribers of The Athletic

Gman11 : 11/21/2021 7:04 am
Got the email overnight that they are increasing the subscription rate. The only reason I subscribed was to read Carp's Rangers articles. Since he "retired" November 1 I was going to cancel when my subscription ran out anyway. Then the email. So, I logged in to cancel my subscription and, if you do, you will eventually get an offer to get a one-year subscription for $21 and change.

So, if you want to save yourself some money log in and cancel while that offer is still on the table.
Good looking out GMan!  
mfsd : 11/21/2021 7:51 am : link
Saw the same, and will do the same
Thanks Gman11!!!  
richynyc : 11/21/2021 8:47 am : link
They were about to raise me to $7.99 a month and thanks to your tip I'm now at $21 for the year! Pretty decent savings. I owe you a drink!

And yes, Carp was great and sadly for us retired, but I'm liking the new woman who has taken over for him. So far I think she shows potential.
Thanks!  
Bogey : 11/21/2021 8:53 am : link
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Thanks, too  
ColHowPepper : 11/21/2021 10:04 am : link
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RE: Thanks Gman11!!!  
Gman11 : 11/21/2021 10:05 am : link
In comment 15459291 richynyc said:
Quote:
And yes, Carp was great and sadly for us retired, but I'm liking the new woman who has taken over for him. So far I think she shows potential.


I'm not usually a conspiracy theorist, but I'm pretty suspicious of Carp's retirement. Unless he has some heath issues or something I thought the timing was odd. I also thought his explanation that covering the team isn't what it used to be was sort of that's the best excuse he could come up with. Maybe I'm wrong, but it doesn't really matter.
I'll take another angle here  
csb : 11/21/2021 11:02 am : link
The Athletic is the best reporting out there right now and they lost $41M last year. The longer that they lose money the more likely that they cut down on local reporting and the content will suffer. I'm happy to pay a moderate increase as long as the quality remains good - if it turns into ESPN I'll be the first to cancel.
Gman11 just saved me $50.  
Pego61 : 11/21/2021 11:05 am : link
That must be the most value I've ever gotten out of BBI.
RE: I'll take another angle here  
TDMaker85 : 11/21/2021 12:03 pm : link
In comment 15459380 csb said:
Quote:
The Athletic is the best reporting out there right now and they lost $41M last year. The longer that they lose money the more likely that they cut down on local reporting and the content will suffer. I'm happy to pay a moderate increase as long as the quality remains good - if it turns into ESPN I'll be the first to cancel.


Agree 100%. Gotta support good journalism if you want it to survive.
Nice  
JerseyCityJoe : 11/21/2021 12:14 pm : link
Thanks for the tip.
Very Nice!  
TheMick7 : 11/21/2021 12:36 pm : link
Thanks for that great tip!!!
RE: Thanks, too  
ColHowPepper : 11/21/2021 12:59 pm : link
In comment 15459344 ColHowPepper said:
Quote:
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Done! Thank you, Gman11
Thank you!!  
D HOS : 11/21/2021 1:20 pm : link
I keep thinking about my Athletic subscription... I signed up initially for $20, then forgot and last year I got billed for $60 (whoops). This year I was going to cancel and thanks to this tip, now my renewal in 2 weeks isn't $70ish, it's around $22 !! I'll keep it for that price.
RE: I'll take another angle here  
BH28 : 11/21/2021 3:24 pm : link
In comment 15459380 csb said:
Quote:
The Athletic is the best reporting out there right now and they lost $41M last year. The longer that they lose money the more likely that they cut down on local reporting and the content will suffer. I'm happy to pay a moderate increase as long as the quality remains good - if it turns into ESPN I'll be the first to cancel.


They've got 1.2 million subscribers, assuming roughly $75/year they lost $41 million on $90 million in revenue?

They need to massively increase their subscription base, charging more for subscriptions isn't going to close that gap.

People don't want to pay for journalism when they basically hooked people on free content. They are going to need to find an alternate revenue stream to stay relevant.
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