Was it inside the 10 or the 5? That used to be the standard unless letting the ball go would obviously have it downed before it rolled into the end zone. I haven't seen that in forever. All balls are now caught. Did special teams strategy change on the part of the punting team, did punters get better, did gunners get better?
I suspect the new rule is to let it go inside the 5. At that point, you just have to take your chances, hope it takes a crazy bounce sideways or back upfield, or it shoots into the endzone so quickly the gunners don't have time to react.
You also have to accept that, despite whatever your plans are, some teams have punters and gunners that are going to put the ball exactly where they want, no matter what you do.