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NFT: Yankees Brand

NJ_GIANTS : 6/28/2022 8:16 am
I’ve been a life long Yankees fan and we just did a 10 trip across Italy.. Venice, Florence, Naples, Sorrento, and Rome… I was a amazed how many Yankees hats I saw… so I started counting on the first day any American Sports hats..

Final count as we are about to head home…
Yankees - 112
Atlanta - 3
Dodgers - 2
Boston - 1
Brewers - 1
Phillies - 1
Rockies - 1

Not a single NFL or NBA hat… the kids got into it and started to help identify and count… it’s amazing that the Yankees brand just dominated the count.
We got..  
FatMan in Charlotte : 6/28/2022 8:25 am : link
back from Europe a couple weeks ago and I saw tons of Yankees hats that weren't worn by Americans. I did see a fair share of Lakers and Celtics gear to though. There were people protesting outside of La Sagrada Familia and one of the guys had a Paul Pierce jersey on, which was pertinent because before the day ended, we saw three other people with Pierce jerseys on and all of them were locals! Frankly, I didn't see much NFL stuff. We saw a few people wearing Carolina Panthers gear, but they were Americans. A couple foreigners with Raiders gear. Nobody with Giants, Eagles, Cowboys or Redskins apparel.

The other odd popular brand was Levis. I lost track of how many t-shirts with Levis we saw.
All over Ireland  
section125 : 6/28/2022 8:26 am : link
too. I may have seen a Red Sox hat.
RE: We got..  
JB_in_DC : 6/28/2022 8:29 am : link
In comment 15742526 FatMan in Charlotte said:
Quote:
back from Europe a couple weeks ago and I saw tons of Yankees hats that weren't worn by Americans. I did see a fair share of Lakers and Celtics gear to though. There were people protesting outside of La Sagrada Familia and one of the guys had a Paul Pierce jersey on, which was pertinent because before the day ended, we saw three other people with Pierce jerseys on and all of them were locals! Frankly, I didn't see much NFL stuff. We saw a few people wearing Carolina Panthers gear, but they were Americans. A couple foreigners with Raiders gear. Nobody with Giants, Eagles, Cowboys or Redskins apparel.

The other odd popular brand was Levis. I lost track of how many t-shirts with Levis we saw.


Levis are very popular in Europe. Common for Europeans on holiday in the states to bring back pairs.

Linked article goes into the popularity of the brand in the USSR, and the symbolic power they held.

Quote:
“When you can make jeans better than Levi’s, that will be the time to start talking about national pride,” wrote one young, disgruntled reader of Pravda (the official newspaper of the Communist Party of the Soviet Union) in 1984, as reported in The New York Times.

Link - ( New Window )
The Yankee logo is the biggest team icon in world sports  
Producer : 6/28/2022 8:57 am : link
But let's be clear, most wear it because it looks cool and conveys New York and America. Many, I am sure, don't know it is the New York Yankees logo. The Yankees logo is a fashion statement. when someone wears Man United shirts, chances are, they actually like the team.
Jay Z claims in his lyrics that he makes  
Chris684 : 6/28/2022 9:08 am : link
the Yankee hat more famous than a Yankee can.

I'm sure he's right.
The Yankees logo represents America and New York overseas.  
Optimus-NY : 6/28/2022 9:12 am : link
My chica friend in Dubai asked me to send her two from NY while I'm here. She doesn't even know who the Yankees are. She just think they're cool. I'm a Mets fan, so needless to say, that won't be happening, lol. When I asked her why that Yankees hate, she said it looked cool. It's a fashion thing, nothing more.

People who wear PSG, Man U, Man City, Barcelona, and RM jerseys though are almost always, if not always, aware of those respective clubs and are very likely fans of the teams too. I've never seen an NFL hat worn overseas that I can remember and I've been an expat for a long time.
And the Yankees  
Pete in MD : 6/28/2022 9:17 am : link
stole that logo.
As far as caps go  
giantBCP : 6/28/2022 9:36 am : link
Caps with non baseball team logos always seemed a bit strange to me, and I’m not even a big baseball guy. The older and unchanged baseball logos are the best IMO.
Not a surprise.  
Dave in Hoboken : 6/28/2022 9:37 am : link
Pretty sure in the most recent Forbes list, the Yankees were ranked as the most valuable sports franchise in the world.
It's the most recognizable sports logo in the world  
Mike in Long Beach : 6/28/2022 9:48 am : link
Which is really something when you consider baseball is nowhere near the most popular sport.
Yankees  
UConn4523 : 6/28/2022 10:14 am : link
have also employed some of the top Asian players for going on 3 decades now. Regardless of busting (Irabu, Igawa, etc) the success of players like Matsui and Tanaka have helped to expand interest and fandom globally.
It's a combination of all of the above  
arniefez : 6/28/2022 10:20 am : link
Joe D knew it. The guy in the picture too. I wear a Yankee hat when I travel. But in my case I want to thank my father for making me a Yankee fan.


...  
SFGFNCGiantsFan : 6/28/2022 10:38 am : link
I was in a pub in Doolin, Ireland about 7 years ago & this dude-probably 25ish-was posting up at the bar wearing a Shawn Kemp Cavs jersey. It was so surreal.
Was just in Mexico  
Mike from SI : 6/28/2022 11:07 am : link
and saw a few Yankees hats but also a Dodgers hat or two. It was unclear whether the folks were locals or not. No Red Sox although I do often come across them internationally. And, I do occasionally see Mets hats.

Oddly, I saw at least 3 different Detroit Lions jerseys/shirts!? This jumped out at me as being odd. Perhaps a couple or a few different people from that area happened to be in Puerto Vallarta as the same time as me.
RE: Yankees  
Mike from SI : 6/28/2022 11:08 am : link
In comment 15742625 UConn4523 said:
Quote:
have also employed some of the top Asian players for going on 3 decades now. Regardless of busting (Irabu, Igawa, etc) the success of players like Matsui and Tanaka have helped to expand interest and fandom globally.


Chien Ming Wang also greatly helped with converting Taiwan to a Yankees base.
I wonder how this cap would go over in Europe?...  
Milton : 6/28/2022 11:24 am : link

This is the cap I've been wearing since the World Trade Center was toppled in 2001.
RE: Jay Z claims in his lyrics that he makes  
Maryland Blows : 6/28/2022 11:50 am : link
In comment 15742562 Chris684 said:
Quote:
the Yankee hat more famous than a Yankee can.

I'm sure he's right.


I do not think so. Some of the greatest ballplayers that ever played for the Yankees were Italian. When I was there in the 80's it was the same thing. Italy loves the Yankees and have for a long time.
90%  
JPinstripes : 6/28/2022 12:11 pm : link
of all non-Americans across the globe that wear the NY hat have no idea who or what the Yankees are.
People  
mitch300 : 6/28/2022 1:00 pm : link
Here in the U.S. wear Yankee caps and aren’t Yankee fans. When I grew up you would only wear a cap of the team you liked.
yep  
Osi Osi Osi OyOyOy : 6/28/2022 1:11 pm : link
I've been across Europe and Asia and the only hat I ever see consistently is the Yankees "NY".

It goes beyond sports though, it's just an iconic fashion staple and that "NY" is simply deemed "cool" whether it's Denmark or Malaysia.
It's a symbol that represents New York  
Blue92 : 6/28/2022 1:14 pm : link
and transcends sports overseas. It's really just a global symbol. I would compare it to the Union Jack as an example.
As it should be.  
Giant John : 6/28/2022 8:33 pm : link
Shows there are a few fools out there.
RE: Jay Z claims in his lyrics that he makes  
Matt M. : 6/28/2022 10:23 pm : link
In comment 15742562 Chris684 said:
Quote:
the Yankee hat more famous than a Yankee can.

I'm sure he's right.
I'm sure he's not.
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