I’ve been a life long Yankees fan and we just did a 10 trip across Italy.. Venice, Florence, Naples, Sorrento, and Rome… I was a amazed how many Yankees hats I saw… so I started counting on the first day any American Sports hats..
Final count as we are about to head home…
Yankees - 112
Atlanta - 3
Dodgers - 2
Boston - 1
Brewers - 1
Phillies - 1
Rockies - 1
Not a single NFL or NBA hat… the kids got into it and started to help identify and count… it’s amazing that the Yankees brand just dominated the count.
The other odd popular brand was Levis. I lost track of how many t-shirts with Levis we saw.
The other odd popular brand was Levis. I lost track of how many t-shirts with Levis we saw.
Levis are very popular in Europe. Common for Europeans on holiday in the states to bring back pairs.
Linked article goes into the popularity of the brand in the USSR, and the symbolic power they held.
Link - ( New Window )
I'm sure he's right.
People who wear PSG, Man U, Man City, Barcelona, and RM jerseys though are almost always, if not always, aware of those respective clubs and are very likely fans of the teams too. I've never seen an NFL hat worn overseas that I can remember and I've been an expat for a long time.
Oddly, I saw at least 3 different Detroit Lions jerseys/shirts!? This jumped out at me as being odd. Perhaps a couple or a few different people from that area happened to be in Puerto Vallarta as the same time as me.
Chien Ming Wang also greatly helped with converting Taiwan to a Yankees base.
This is the cap I've been wearing since the World Trade Center was toppled in 2001.
I'm sure he's right.
I do not think so. Some of the greatest ballplayers that ever played for the Yankees were Italian. When I was there in the 80's it was the same thing. Italy loves the Yankees and have for a long time.
It goes beyond sports though, it's just an iconic fashion staple and that "NY" is simply deemed "cool" whether it's Denmark or Malaysia.
I'm sure he's right.