That is wild to me, and shows the power of the NFL.
|Amazon’s first broadcast of “Thursday Night Football” attracted a record number of new Prime signups over a three-hour period, more than during similar periods on Prime Day or other big shopping days such as Black Friday and Cyber Monday, an executive said in a memo viewed by CNBC.
The actual viewership numbers haven't been announced yet, but the article says they "exceeded all of our expectations for viewership.”
I was skeptical that adding live sports to Prime Video would create more Amazon customers, because isn't everyone already a Prime Member? I guess I was wrong. ‘Thursday Night Football’ drew record number of Prime signups for a 3-hour period
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