for display only
Big Blue Interactive The Corner Forum  
Back to the Corner

Archived Thread

NFT: Peloton having some bad issues

GMAN4LIFE : 10/6/2022 10:10 am
Saw the CEO saying "we have 6 months to turn it around or else".

yikes.
Pages: 1 2 | Show All |  Next>>
story below.  
GMAN4LIFE : 10/6/2022 10:11 am : link
my bad
story - ( New Window )
No story below  
Jim in Fairfax : 10/6/2022 10:13 am : link
.
We  
g56blue10 : 10/6/2022 10:17 am : link
Have one and the bike is great. Love the programs but we had a broken crank arm/pedal and it take a couple months to get it fixed. Would have did it myself but than it would have voided the warranty. It was awful
I enjoy mine as well  
UConn4523 : 10/6/2022 10:33 am : link
but I watch movies or TV when riding, so as long as my bike and keeping track of my rides still works, I'm good with whatever happens to the platform.
It's a stoopid business model  
Spiciest Memelord : 10/6/2022 10:45 am : link
like Netflix and Twitter.

I can get a 14 year old to duct tape a tablet onto my Schwinnn.
RE: It's a stoopid business model  
UConn4523 : 10/6/2022 11:00 am : link
In comment 15848120 Spiciest Memelord said:
Quote:
like Netflix and Twitter.

I can get a 14 year old to duct tape a tablet onto my Schwinnn.


Lol, you can do just about anything cheaper. Your idea I wouldn’t do, and rather pay for the Peloton. The only bad part of their business model is it requires hardware, the rest is fantastic.
Terrible...  
moze1021 : 10/6/2022 11:00 am : link
I absolutely love the product.

It has changed my life. Would be such a shame if they can't hang on.

Ummm  
State Your Name : 10/6/2022 11:01 am : link
Lower prices?
.  
arcarsenal : 10/6/2022 11:07 am : link
That sucks - I remember reading earlier in the summer that they were moving toward outsourcing all of their manufacturing overseas and would no longer be doing any in-house. It's been evident they're having problems for some time now.

I got my bike back in 2019 and have gotten a lot of mileage out of it. It's a great thing to have and the library of classes is limitless.
RE: Ummm  
UConn4523 : 10/6/2022 11:08 am : link
In comment 15848145 State Your Name said:
Quote:
Lower prices?


I don't think price is the problem. They got really really big and they need more revenue to sustain growth. So how do you do that?

They need to land a big partnership with someone.
RE: It's a stoopid business model  
BigBlueShock : 10/6/2022 11:13 am : link
In comment 15848120 Spiciest Memelord said:
Quote:
like Netflix and Twitter.

I can get a 14 year old to duct tape a tablet onto my Schwinnn.

Can the 14 year old also help you with spelling? You should probably start there before you call anything else “stoopid”
The product is not sustainable  
Essex : 10/6/2022 11:14 am : link
people had excess money with no gyms to go to during the pandemic. People go to gyms in some part to socialize and get out of the house. They are not going to pay for two memberships and buy a bike when they already can do it. During lockdown, an A+ idea; outside of lockdown, it is a luxury for wealthy people who can do both the gym and have a bike in their house.

Given that they have already ran through that population of customers there is no room for growth and I think Peloton sees it and that is why you had the announcement today as a last gasp effort to try to convince someone to partner with them with a sustainable idea. Who know if that happens, but I doubt it does because the product is just not good enough for people to buy in non-pandemic times to sustain their overhead with production and costs to programming.
RE: It's a stoopid business model  
arcarsenal : 10/6/2022 11:14 am : link
In comment 15848120 Spiciest Memelord said:
Quote:
like Netflix and Twitter.

I can get a 14 year old to duct tape a tablet onto my Schwinnn.


If we're being honest, most of your posts read like they were authored by a 14-year-old. Including your handle.
RE: The product is not sustainable  
Spiciest Memelord : 10/6/2022 11:26 am : link
In comment 15848171 Essex said:
Quote:
people had excess money with no gyms to go to during the pandemic. People go to gyms in some part to socialize and get out of the house. They are not going to pay for two memberships and buy a bike when they already can do it. During lockdown, an A+ idea; outside of lockdown, it is a luxury for wealthy people who can do both the gym and have a bike in their house.

Given that they have already ran through that population of customers there is no room for growth and I think Peloton sees it and that is why you had the announcement today as a last gasp effort to try to convince someone to partner with them with a sustainable idea. Who know if that happens, but I doubt it does because the product is just not good enough for people to buy in non-pandemic times to sustain their overhead with production and costs to programming.


"Partnering" is code for "someone buy out my ass failed business please!"
I’d have to guess paying the “trainers”  
ajr2456 : 10/6/2022 11:30 am : link
Close to millions, and some millions isn’t a good business strategy
what are you rooting for it to fail?  
UConn4523 : 10/6/2022 11:30 am : link
no one is making you buy one, move on.
the failings are on the business / strategic side  
bigbluehoya : 10/6/2022 11:34 am : link
the product is excellent.

They tried to grow too much, too fast. And the suits seemingly fumbled every business decision along the way.

I think the brand itself should have enough good will that it will make sense as a take-private for the right investor if the public company management/board can't save it.
RE: I’d have to guess paying the “trainers”  
arcarsenal : 10/6/2022 11:35 am : link
In comment 15848194 ajr2456 said:
Quote:
Close to millions, and some millions isn’t a good business strategy


This seems a bit hyperbolic. I believe many of them make six figures, but millions? That's a stretch.
RE: I’d have to guess paying the “trainers”  
UConn4523 : 10/6/2022 11:36 am : link
In comment 15848194 ajr2456 said:
Quote:
Close to millions, and some millions isn’t a good business strategy


Was talking about this with my wife the other day (before this news). Now that its getting cold/rainy I stopped my outdoor runs and back on Peloton. She asked who's class I took and I said "don't remember I just pick a class with the time I want and watch something on my phone". She loves the instructors, though.

It would seem to me the best way to save money in the short term is to reduce their instructor base. Hate seeing people laid off but that's low hanging fruit from a cost savings standpoint. In fact I think one of the guys she likes was let go earlier in the week.

But that's just a short term fix. Hardware and reach is the big issue and there just isn't a cheap way to put a well functioning piece of equipment in someone's home.
RE: RE: I’d have to guess paying the “trainers”  
ajr2456 : 10/6/2022 11:37 am : link
In comment 15848202 arcarsenal said:
Quote:
In comment 15848194 ajr2456 said:


Quote:


Close to millions, and some millions isn’t a good business strategy



This seems a bit hyperbolic. I believe many of them make six figures, but millions? That's a stretch.


Touissaint is near or over a million.
I don't see how they can survive  
Ron from Ninerland : 10/6/2022 11:38 am : link
Peloton's business model was positioning themselves as a cool and successful company. This allowed them to sell bikes for $2000 along with overpriced accessories and an overpriced subscription service.

Now you can buy just as good a bike from Walmart for $800 or less and subscribe to Apple Fitness for $10.

Since the defective treadmills and the Sex and the City fiasco they are no longer a cool and successful company. Why would you pay a premium price for a bike from a company that might not be around much longer ?
RE: RE: I’d have to guess paying the “trainers”  
ajr2456 : 10/6/2022 11:39 am : link
In comment 15848204 UConn4523 said:
Quote:
In comment 15848194 ajr2456 said:


Quote:


Close to millions, and some millions isn’t a good business strategy



Was talking about this with my wife the other day (before this news). Now that its getting cold/rainy I stopped my outdoor runs and back on Peloton. She asked who's class I took and I said "don't remember I just pick a class with the time I want and watch something on my phone". She loves the instructors, though.

It would seem to me the best way to save money in the short term is to reduce their instructor base. Hate seeing people laid off but that's low hanging fruit from a cost savings standpoint. In fact I think one of the guys she likes was let go earlier in the week.

But that's just a short term fix. Hardware and reach is the big issue and there just isn't a cheap way to put a well functioning piece of equipment in someone's home.


I think they got too far out ahead of themselves and didn’t realize that they had a limited consumer base and just assumed people would keep buying bikes. There’s really no recurring revenue from current users except the subscription. And at this point if you haven’t bought a Peloton you probably aren’t buying one. Poor management from top to bottom.
We love ours.  
AnnapolisMike : 10/6/2022 11:41 am : link
The bike is fantastic. With 2.6 million subscribers at nearly $50 a month, the revenue just from that is $1.5 billion dollars. Classic example of a company biting off more than they can chew.

It will survive in same way. It might need to go into bankruptcy and emerge more profitable.
RE: RE: RE: I’d have to guess paying the “trainers”  
arcarsenal : 10/6/2022 11:42 am : link
In comment 15848205 ajr2456 said:
Quote:
In comment 15848202 arcarsenal said:


Quote:


In comment 15848194 ajr2456 said:


Quote:


Close to millions, and some millions isn’t a good business strategy



This seems a bit hyperbolic. I believe many of them make six figures, but millions? That's a stretch.



Touissaint is near or over a million.


So, one of them is "near" a million? That's not quite the same as insinuating that they're paying all of the trainers millions or close.

Alex is one of the longest-standing coaches they have, so I would expect that he's probably made a good bit of money by now.

Most of them are closer to 500K annually. And yeah, that's still a lot. But to say they're all getting millions or close is a bit disingenuous.
Amazon will but them at the bottom  
DCOrange : 10/6/2022 11:52 am : link
Another thing added to Amazon Prime.
I never said all.  
ajr2456 : 10/6/2022 11:56 am : link
.
Apple, Amazon or even Nike  
Ben in Tampa : 10/6/2022 11:58 am : link
Would acquire I think
Not surprised  
trueblueinpw : 10/6/2022 12:00 pm : link
Never made any sense to me. How many people have that kind of money for a bike? And the answer I always heard was that they would make money from subscriptions and how much people loved the workout, blah, blah, blah. Anyone who’s ever bought expensive at home exercise equipment (aka, a clothing rack) or had an annual gym membership would have seen this coming.
Last Sunday’s  
Big Al : 10/6/2022 12:00 pm : link
Simpsons episode?
They need to pivot  
give66 : 10/6/2022 12:17 pm : link
From a hardware-centric company to a software-centric.
RE: Not surprised  
UConn4523 : 10/6/2022 12:20 pm : link
In comment 15848245 trueblueinpw said:
Quote:
Never made any sense to me. How many people have that kind of money for a bike? And the answer I always heard was that they would make money from subscriptions and how much people loved the workout, blah, blah, blah. Anyone who’s ever bought expensive at home exercise equipment (aka, a clothing rack) or had an annual gym membership would have seen this coming.


I really don't think cost is a factor. There are other businesses that offer premium goods and services that do just fine. And I don't know anyone who's bought a Peloton and doesn't use it several times per week. None. They've done a really good job with the hardware and software, and they capitalized overwhelmingly on the convenience factor - their issue is reach and/or developing an additional product.
UConn  
ajr2456 : 10/6/2022 12:23 pm : link
100%. How do they reach the market that’s not interested in a bike? They haven’t been able to do that and that’s probably what’s killed them the most.
I wonder how the world kept fit  
Stan in LA : 10/6/2022 12:23 pm : link
Pre-Peloton? Talk about a useless invention. Just glad I'm not seeing their insipid commercials every 5 seconds now.
I have nothing to add to this discussion  
Greg from LI : 10/6/2022 12:32 pm : link
Just saying that I will forever see this when reading the word Peloton, and laugh

Shocker  
Sy'56 : 10/6/2022 12:37 pm : link
This was never going to work - as is the case with every fitness fad out there.

Other than.....
RE: I wonder how the world kept fit  
moze1021 : 10/6/2022 12:37 pm : link
In comment 15848306 Stan in LA said:
Quote:
Pre-Peloton? Talk about a useless invention. Just glad I'm not seeing their insipid commercials every 5 seconds now.


Pretty small minded view

Fitness is essentially a "do whatever works for you" proposition..

I got my Peloton in November 2019 and have been an avid user since then. I was a fitness guy in my early 20s but work, kids, life got me away from it and I had gone a solid 10-12 years without working out regularly

Peloton works for me. The bike is in my bedroom.. 0 travel time and an amazing workout.. it keeps me motivated, keeps me going. I'm not the only one.

I would gladly pay 2X my monthly fee if it meant their product would not change. It's that important to me and my life.
RE: RE: I wonder how the world kept fit  
AnnapolisMike : 10/6/2022 1:07 pm : link
In comment 15848343 moze1021 said:
Quote:
In comment 15848306 Stan in LA said:


Quote:


Pre-Peloton? Talk about a useless invention. Just glad I'm not seeing their insipid commercials every 5 seconds now.



Pretty small minded view

Fitness is essentially a "do whatever works for you" proposition..

I got my Peloton in November 2019 and have been an avid user since then. I was a fitness guy in my early 20s but work, kids, life got me away from it and I had gone a solid 10-12 years without working out regularly

Peloton works for me. The bike is in my bedroom.. 0 travel time and an amazing workout.. it keeps me motivated, keeps me going. I'm not the only one.

I would gladly pay 2X my monthly fee if it meant their product would not change. It's that important to me and my life.


This.

It is not a product for a social 20 something. It is a product for a 30's + person who is busy with life and needs a convenient and effective workout. A family membership is $50 per month plus the cost of the bike.

I think they are off the mark on their advertising. They seem to focus on the young and sexy who in all honesty are going to find a better experience for themselves at a gym. They should be focusing on parents and empty nesters who have disposable income and need a convenient exercise experience that is more low impact on joints.

RE: RE: RE: RE: I’d have to guess paying the “trainers”  
rsjem1979 : 10/6/2022 1:10 pm : link
In comment 15848217 arcarsenal said:
Quote:

Most of them are closer to 500K annually. And yeah, that's still a lot. But to say they're all getting millions or close is a bit disingenuous.


If they're paying most of their enormous stable of instructors half a million dollars each, it's no wonder they're having financial issues.

To pay someone that much means that they are uniquely skilled AND popular enough to drive promotional efforts and subscriber numbers. Making a playlist and telling people exactly how to push their bike pedals isn't that.

I've had a Peloton app subscription for a couple of years, and if they replaced the entire staff tomorrow I would barely notice.
RE: Shocker  
UConn4523 : 10/6/2022 1:26 pm : link
In comment 15848342 Sy'56 said:
Quote:
This was never going to work - as is the case with every fitness fad out there.

Other than.....


It isn’t a fad it’s a business. A fad is a popular trend that’s short lived. Peloton has increased its user base by half a million per quarter for the last 3 years. Their business is hurting because you actually have to pay people to make your product, integrate and update your software, pay your instructors and market. They never changed their business model, but the product itself is fantastic.
RE: RE: RE: RE: RE: I’d have to guess paying the “trainers”  
arcarsenal : 10/6/2022 1:27 pm : link
In comment 15848396 rsjem1979 said:
Quote:
In comment 15848217 arcarsenal said:


Quote:



Most of them are closer to 500K annually. And yeah, that's still a lot. But to say they're all getting millions or close is a bit disingenuous.



If they're paying most of their enormous stable of instructors half a million dollars each, it's no wonder they're having financial issues.

To pay someone that much means that they are uniquely skilled AND popular enough to drive promotional efforts and subscriber numbers. Making a playlist and telling people exactly how to push their bike pedals isn't that.

I've had a Peloton app subscription for a couple of years, and if they replaced the entire staff tomorrow I would barely notice.


Are there that many? I thought they had around 50.

In any case, I wasn't suggesting they *should* all be making 500K or more. If they're needing to lay off as many people as they have, then sure, it's fair to question why none of the trainers lost their spots or had any of their salaries cut.

It looks to me like many of the instructors are using Peloton as a springboard into other partnerships with companies like Adidas, Netflix, etc., and are making a shit ton of money through various revenue streams.

Ally Love has managed to parlay her spot with Peloton into a net worth of ~8M.

I think you're minimizing what goes into being an instructor a bit; I don't think it's close to "anyone can do it" territory. A lot of them do several rides a day, so the level of athleticism required has to be pretty high. But I don't disagree that they should probably reconsider what they're doling out to the instructors if the company is in such a financial pickle.
Question - as I don't have one and haven't seriously looked into one  
Matt M. : 10/6/2022 1:36 pm : link
or anything similar, due to cost and space. The question is, what is the model for sustained success? In other words, they sell the bike and you pay a subscription. Then what? There are only so many bikes sold and I imagine sales are slowed at this point, as the majority who would be inclined to buy one probably already did. So, how do you keep the business going?
RE: RE: Shocker  
Sy'56 : 10/6/2022 1:46 pm : link
In comment 15848424 UConn4523 said:
Quote:
In comment 15848342 Sy'56 said:


Quote:


This was never going to work - as is the case with every fitness fad out there.

Other than.....



It isn’t a fad it’s a business. A fad is a popular trend that’s short lived. Peloton has increased its user base by half a million per quarter for the last 3 years. Their business is hurting because you actually have to pay people to make your product, integrate and update your software, pay your instructors and market. They never changed their business model, but the product itself is fantastic.


A fad within the fitness industry. In my eyes, under 5 years is short lived.

It exploded because of the pandemic and gyms were closes all over the world and then some even stayed away once they opened because they thought Covid was easily spread within gyms and contributing to the virus which ended up being completely false.

This, the mirror, old school DVDs...all of that - almost never lasts longer than a few years without having to re-adjust the business model in enormous fashion
I don’t agree  
UConn4523 : 10/6/2022 1:51 pm : link
it’s user base will still use it 5 years from now if the company still exists. They aren’t failing because the users they have, stopped riding. It’s failing because it’s too expensive of a company to run in its current model.

I’ll never go back to a gym. Running outside and biking inside when it’s shitty out is something I will do for the rest of my life.
Love Mine  
ScottinMA : 10/6/2022 2:14 pm : link
Hope it never goes away. I will see you guys on there. Great product and great set up. Love me. See you guys on there
RE: I don’t agree  
Sy'56 : 10/6/2022 2:16 pm : link
In comment 15848474 UConn4523 said:
Quote:
it’s user base will still use it 5 years from now if the company still exists. They aren’t failing because the users they have, stopped riding. It’s failing because it’s too expensive of a company to run in its current model.

I’ll never go back to a gym. Running outside and biking inside when it’s shitty out is something I will do for the rest of my life.


I see your angle. Just disagree with what fad is. People still use P90X videos as well - Peloton will always be around but never as big as it was during and around the pandemic. Felt the same way when I saw how F45 was running their operation and now they are making huge cuts as well and ending careers for many.
I don't even think its that hard  
Essex : 10/6/2022 2:33 pm : link
this is a double luxury. People pay for luxuries, but usually ones that are not duplicable.

Even if you are well off, why are you going to spend 2K down and then another 50 a month when you probably already belong to a high end health club where you enjoy going. The market for well-off people who do not want to leave their house to exercise is not insignificant, but it is nowhere near a market Peloton thinks it is or investors thought it was during a one in a lifetime pandemic where people literally had now money to spend. Add to that the cheap imitations out there that are just as good functionally, you have a company basically announcing they are done (the whole six months thing was to find suitors as a hail mary).
RE: Question - as I don't have one and haven't seriously looked into one  
moze1021 : 10/6/2022 2:35 pm : link
In comment 15848443 Matt M. said:
Quote:
or anything similar, due to cost and space. The question is, what is the model for sustained success? In other words, they sell the bike and you pay a subscription. Then what? There are only so many bikes sold and I imagine sales are slowed at this point, as the majority who would be inclined to buy one probably already did. So, how do you keep the business going?


How you keep it "going" is with the subscriptions... they probably make very little on the bike sales, if anything. It's like the classic razor blade model.

How you keep it "growing" is a different issue. I agree they anticipated more people would ditch cycling studios and the gym forever... but to others points if you're someone in early 20s or single, you're going to want to go to the gym.

If you're in your 30s+ and married with kids and have a lot of disposable income, this is still a social, competitive experience (unlike P90X, DVDs, etc) for which the convenience is too much to give up. I don't want to go to a gym...

Hell I almost bought the treadmill last month and then the price spiked so I'm just waiting to see if they have any black friday deals (they used to with Bike pre-pandemic)...

I'd rather pay for Peloton than go to a gym for free, and again I'm a former 6 day a week 1-2 hour a day gym rat. It just doesn't fit my lifestyle anymore, Peloton does.

And when I talk about the experience you're damn right I'd be pissed if I lost Emma, Sam, Jess, Kendall, Alex, etc.. they are an integral part of the product!

RE: RE: I don’t agree  
UConn4523 : 10/6/2022 2:50 pm : link
In comment 15848516 Sy'56 said:
Quote:
In comment 15848474 UConn4523 said:


Quote:


it’s user base will still use it 5 years from now if the company still exists. They aren’t failing because the users they have, stopped riding. It’s failing because it’s too expensive of a company to run in its current model.

I’ll never go back to a gym. Running outside and biking inside when it’s shitty out is something I will do for the rest of my life.



I see your angle. Just disagree with what fad is. People still use P90X videos as well - Peloton will always be around but never as big as it was during and around the pandemic. Felt the same way when I saw how F45 was running their operation and now they are making huge cuts as well and ending careers for many.


I think you are severely discounting the “experience”. None of those products had a community behind it, one that’s accessible anywhere you want. Working out became gamified which is just a massive part of their model. If they didn’t do such a good job with that it would be just another piece of equipment, and then I’d agree with you.
RE: RE: RE: I don’t agree  
Sy'56 : 10/6/2022 3:03 pm : link
In comment 15848564 UConn4523 said:
Quote:
In comment 15848516 Sy'56 said:


Quote:


In comment 15848474 UConn4523 said:


Quote:


it’s user base will still use it 5 years from now if the company still exists. They aren’t failing because the users they have, stopped riding. It’s failing because it’s too expensive of a company to run in its current model.

I’ll never go back to a gym. Running outside and biking inside when it’s shitty out is something I will do for the rest of my life.



I see your angle. Just disagree with what fad is. People still use P90X videos as well - Peloton will always be around but never as big as it was during and around the pandemic. Felt the same way when I saw how F45 was running their operation and now they are making huge cuts as well and ending careers for many.



I think you are severely discounting the “experience”. None of those products had a community behind it, one that’s accessible anywhere you want. Working out became gamified which is just a massive part of their model. If they didn’t do such a good job with that it would be just another piece of equipment, and then I’d agree with you.


Part of it is the repetitive pattern of exercise. Fast biking, slow biking, intervals, racing, joy riding...etc. The movement pattern gets too old for many (not all, I know) and other than the cardiovascular end of it (which I know is vital to health) - it is an extremely limited form of exercise and fitness. It is easy to see why many are left eventually wanting more and/or variety.
I agree  
UConn4523 : 10/6/2022 3:13 pm : link
its why I still run. But I think you'll see people continue to supplement at home and not flock back to the gym - add a bench and some weights and you basically cover everything the average man or women wants/needs.

I absolutely hate commuting and/or wasting time. If the gym was 10 minutes away that's 20 total minutes I can't get back that would otherwise be spent upstairs on a ride. Its just too damn convenient. I hope they find a way to make it work, its what got me back into shape and active through the crappy winters.
Pages: 1 2 | Show All |  Next>>
Back to the Corner