"The league and NBCUniversal announced Monday that the Saturday night game on wild-card weekend will be on Peacock.
The Peacock exclusive game Jan. 13 will start at 8:15 or 8:30 p.m. ET. The game will be broadcast on NBC stations in the markets of the two teams. It will also be available on mobile devices through the NFL+ package. It will be preceded by a late afternoon playoff game on NBC and Peacock that will kick off at 4:30 p.m. ET.
Terms of the agreement were not disclosed, but The Wall Street Journal reported that it's a one-year deal with the league receiving approximately $110 million."
Are we now officially on the road to having the playoffs (and maybe even the Superbowl) behind a pay wall?
per ESPN News Services - (
New Window )
I too can see trouble down the road...
Peacock is free to sign up for an account, it's only with their Premium service that they charge a fee. The article doesn't mention whether it will be on the Premium or not.
They had a promotion at $2 a month. I signed up to watch EPL games. Still, does the NFL think that fans are going to sign up for all these streaming service to watch games, especially if their favorite team isn't on?
This is a test to see how fans react.
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Not a bad value.
They had a promotion at $2 a month. I signed up to watch EPL games. Still, does the NFL think that fans are going to sign up for all these streaming service to watch games, especially if their favorite team isn't on?
It’s the first exclusive streaming playoff game. They are likely testing how ready the market is for full on streaming. Smart play for them IMO.
This 1 game as a test will show them if there is a pay to watch demand for a playoff game. If results are strong likely to see again. If results are poor it gets swept under the rug
The league has nothing to lose here. Yes they already make a shit load of money but people who get to own teams don’t usually sit idle when money is to be made
Could not agree more. That goes for both sides :)
Remember when the BBI threads of 5-10 years ago wanted cable gone, a la crate options, no contracts, etc? Well, now we are getting that and people still have an issue with it which I don’t get. Other than having multiple apps, which is all conveniently organized on your smart tv or device, what’s the issue?
You can sign up for any streaming service for a free trial then cancel, or pay for a month or two during the time you need it, and then cancel. I’m not seeing the issue unless you are someone that’s holding on to cable and doesn’t want to make the jump.
How about one option? One network? A$$hat
NFL,
The present and future of TV is a la carte options.
In a few years the notion you pay for networks you don't want, and a network decides what and when you watch something will be as archaic as a landline phone.
And keep in mind, the networks cost you between $3-$30 a month, wrapped up in your subscription.
This specific game isn't likely to really be a big deal. It's almost certainly going to be the Saturday afternoon AFC south special.
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Of these streaming services does the NFO expect fans to subscribe to?
Remember when the BBI threads of 5-10 years ago wanted cable gone, a la crate options, no contracts, etc? Well, now we are getting that and people still have an issue with it which I don’t get. Other than having multiple apps, which is all conveniently organized on your smart tv or device, what’s the issue?
You can sign up for any streaming service for a free trial then cancel, or pay for a month or two during the time you need it, and then cancel. I’m not seeing the issue unless you are someone that’s holding on to cable and doesn’t want to make the jump.
If that's your issue, I suggest you go outside and yell at a cloud.
NFL games are ok, I have NFL game pass and there's no real problem having like a 40 second delay, although a lot of people watch the NFL, generally they aren't very loud about it in real time.
But for soccer? It's a deal breaker.
On TV the game usually has 1-5 second delay, not ideal but ok. On streaming services like prime video, there's between 40 seconds to 2 full minute delay.
The problem with this is, people tend to listen to games on radio, which has insignificant delay, and when their team scores, they scream at their window, so you already know what will happen before you can see it. It's a nightmare.
The only way around it is to attend home games, which I do often.
On the other hand though, the way entertainment is consumed is changing so rapidly they might actually be ahead of the curve. Who knows.
I bet you they will do exactly that. They're not getting subscribers for a one-off event and they know it. But they can get downloads and users, and they can upsell against those new users to pitch them their premium offerings, and they will get some subscription conversion from that.
I would be at least mildly surprised if Peacock has that game on anything BUT their free service, although I could see them pushing free trials of their premium offerings very aggressively in that timeframe.
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The issue is it's another pain in the ass sign up, install the app, make sure it works, cancel, unsubscribe from the 10000 emails you will receive to come back to Peacock in order to watch one over-produced football game with 8000 commercials in it. If you have nothing better to do, than go for it.
If that's your issue, I suggest you go outside and yell at a cloud.
Even making it available for free has an advantage for them because it forces people who don’t have it to download the app and provide their email and demo information which has it’s own value even if they never get paid a penny for that game.
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In comment 16117542 HomerJones45 said:
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The issue is it's another pain in the ass sign up, install the app, make sure it works, cancel, unsubscribe from the 10000 emails you will receive to come back to Peacock in order to watch one over-produced football game with 8000 commercials in it. If you have nothing better to do, than go for it.
If that's your issue, I suggest you go outside and yell at a cloud.
Hey, Some people have other things to do. Cutting the chord is about choice and some choose not to chase every streaming service around. If you have time and patience for it, great.
Some people do. But let's be honest, you don't.
Even making it available for free has an advantage for them because it forces people who don’t have it to download the app and provide their email and demo information which has it’s own value even if they never get paid a penny for that game.
The latter is what I'm betting on. And let's not pretend they don't get paid a penny - it's not going to be an ad-free viewing experience. This isn't going to be a loss leader; it's just going to be a revenue-neutral customer acquisition campaign.
And ffs something like Fubo is like 100/month. Streaming makes me miss fucking cable.
The week of the playoff game I'll start a thread posting the free links. They work for Hockey, MLB and college football too.